In the last campagne for Autumn and Winter 2016, G-Star is presenting it’s family…The G-Star RAW family.
When the new co-owner Pharrell Williams was asked what RAW means, he answered that RAW is not a name, it is verb. To show this the G-Star RAW family gives us a peak in their way of working.
In a serie of videos you will meet the people who work for the brand, their expertises, the spaces they work at and you will see the process how they design a new line. The family portrait shows that G-Star believes in equality and teamwork and that going back to basics reveals what RAW symbolizes.
Check the video’s for yourself and enjoy the craftsmanship that you will see:
01 RAW STARTS IN THE ARCHIVE
02 RAW LOOKS BACK TO GO FORWARD
03 RAW LEARNING BY MAKING
04 RAW TELLING STORIES
05 RAW MADE ON THE BODY
06 RAW PUSHING THE FUTURE
07 RAW RAW RESEARCH
08 RAW IS LEADING BY EXAMPLE
09 RAW DENIM IMAGINATION
10 RAW IS A FACTORY