What is RAW?

gstar-family

In the last campagne for Autumn and Winter 2016, G-Star is presenting it’s family…The G-Star RAW family.

When the new co-owner Pharrell Williams was asked what RAW means, he answered that RAW is not a name, it is verb. To show this the G-Star RAW family gives us a peak in their way of working.

In a serie of videos you will meet the people who work for the brand,  their expertises, the spaces they work at and you will see the process how they design a new line. The family portrait shows that G-Star believes in equality and teamwork and that going back to basics reveals what RAW symbolizes.

Check the video’s for yourself and enjoy the craftsmanship that you will see:

01 RAW STARTS IN THE ARCHIVE 

02 RAW LOOKS BACK TO GO FORWARD

 

03 RAW LEARNING BY MAKING

04 RAW TELLING STORIES

05 RAW MADE ON THE BODY 

06 RAW PUSHING THE FUTURE 

07 RAW RAW RESEARCH

08 RAW IS LEADING BY EXAMPLE

09 RAW DENIM IMAGINATION

10 RAW IS A FACTORY 

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