G-Star Raw campaign with music from N.E.R.D.

74afb2ab-2a68-4765-ab99-0f767c38fbd8

This year G-Star RAW celebrates their 20 years anniversary of the iconic 3D jeansย G-Star Elwood 5620 with a special campaign shot by Ellen Von Unwerth.

The G-Star Elwood 5620 was created in 1996 by Pierre Morrisset and inspired by motorcyclists in the south of France. Although the jeans has evolved in time, it still represent the DNA of G-Star RAW.

For the summer-spring campaign a new video was launched with the song ‘Kill Joy’ from N.E.R.D. arranged by the new co-owner of G-Star RAW: Pharrell Williams.

gstar2

gstar1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s