G-Star Raw campaign with music from N.E.R.D.


This year G-Star RAW celebrates their 20 years anniversary of the iconic 3D jeans G-Star Elwood 5620 with a special campaign shot by Ellen Von Unwerth.

The G-Star Elwood 5620 was created in 1996 by Pierre Morrisset and inspired by motorcyclists in the south of France. Although the jeans has evolved in time, it still represent the DNA of G-Star RAW.

For the summer-spring campaign a new video was launched with the song ‘Kill Joy’ from N.E.R.D. arranged by the new co-owner of G-Star RAW: Pharrell Williams.



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