For G-Star Raw it is clear: Denim connects us all. It doesn’t matter where you come from, what your age is or your status. We all love Denim. Therefore the new spring/summer collection of 2015 shows different styles and cuts. There is a perfect fit for everybody.

The collection is photographed by the famous Ellen von Unwerth, who is known for expression of femininity in here photographs and who truly loves denim.

Quote Ellen von Unwerth:
G-Star had an interesting approach, something I had never done before, so
I said, “Yes!” They gave me their full confidence to create a new direction
for their global campaign and very modern, contemporary, denim
collections that we could take to another level.

Check out the beautiful, sensual campaign #tightorwide that was launched yesterday.