Solange is a busy girl! After her big hit ‘Losing you’ she founded her own record label Saint Records, working hard on new material and besides this she got asked last November to be Creative Consultant for PUMA! She took her chance and gave the iconic PUMA Disc Blaze a new colorful look inspired by Brazil. And what an amazing job she did!
Solange worked with the finest creative teams as Gerlan Jeans designer Gerlan Marcel, Soft Circle band member and artist Hisham Baroocha, and designer sisters Darlene and Lizzy Opko. Producing a collection full of bright colors (color blocking is back), wild hair, feathers and fierce attitude.
This is what Solange has to say about The Girls of Blaze line:
“My love for colors, prints and textiles play a role in almost everything I do creatively, but it was also about realizing the versatility throughout the three different designers and expressing that for different personal styles. I like to think that Hisham’s design is really for the bold and wild at heart, while Gerlan’s designs are definitely playful, a bit quirky with a more sporty edge, while the Okpo sisters’ use of texture really leans on a more bohemian vibe. All of these designers I’ve been friends with and collaborated with in one way or another, and I really consider them the new faces of insanely talented emerging creatives. Being able to celebrate that on a scale as big and iconic as this project with PUMA has felt incredible!”
The Girls of Blaze collection are now available in stores. Will the collection be available for men too? Im afraid not yet, according to Solange reply:
“I think women have really focused on the idea that sexiness and femininity is a state of mind, really projecting confidence throughout the voice of saying when I feel good, I look good. That can be interpreted in so many ways…but certainly a level of comfort can exist. You will never have more fun at the club when you are wearing sneakers really dancing your ass off! I’ve also noticed the gender lines have crossed so much when it comes to sneakers as well. Women are wearing men’s sneakers, and I can’t tell you how many men have asked me if the Discs from my collection will come in larger sizes so they can rock them as well!”